Follow the person
See the observed steps that led up to a sale.
OZIRES TRACK · FULL-FUNNEL ANALYTICS
Know what’s working.
Grow with clarity.
Your ads tell one part of the story. Your sales tell another. Connect campaigns, customer journeys and confirmed orders to understand what is really happening in your business.
Your sales dataYour customer journeysYour advertising costs
Product preview · Illustrative data
Ozires Track / Dashboard
DASHBOARD
Last 7 daysYour operation, in focus.
Confirmed revenueR$ 12.480Sales integrations
Confirmed sales48Sales integrations
Ad spendR$ 3.120Meta Ads
Attributed ROAS3.67×Attributed sales
Sales performanceSales integrations
01020304050607
Sale confirmedSales webhook received
R$ 260Campaign connectedUTM + campaign identifier
The context behind the numbers
Website eventsCampaign parametersSales webhooksAdvertising data
THE BIG PICTURE
Less time piecing together reports.
More time seeing what matters.
An ad platform sees clicks. A checkout sees orders. Ozires brings the available evidence together, so your next decision starts with a clearer picture.
Find the source
Connect sales to available campaign and creative identifiers.
Understand the cost
Read advertising costs alongside your confirmed sales.
INSIDE OZIRES
A closer look.
A clearer decision.
Explore three connected views of your operation. These interactive previews use illustrative data.
01 / Customer journeysFollow the journey.
Follow the journey.
Understand the sale.
Move from a total on a report to the events behind it. Read the available campaign context and see how a visit became a confirmed purchase.
- Observed events in chronological order
- Campaign, ad set and ad identifiers when available
- Confirmed transactions linked through matching evidence
Customer journeyConfirmed purchase
Journey #OZ-2048Customer journeys · 6 min
R$ 260Meta Ads→Essentials→UGC 01
1Page viewLanding page opened+
Illustrative event context: campaign identifier, UTM parameters and timestamp. The fields available depend on the connected source.
2Content viewedProduct details explored+
Illustrative event context: campaign identifier, UTM parameters and timestamp. The fields available depend on the connected source.
3Checkout startedTracking context preserved+
Illustrative event context: campaign identifier, UTM parameters and timestamp. The fields available depend on the connected source.
Purchase confirmedSales-platform webhook received+
Illustrative event context: campaign identifier, UTM parameters and timestamp. The fields available depend on the connected source.
A sequence of observed events, with the evidence available at each step.
02 / UTM reportsWhich campaigns
Which campaigns
bring the sales?
Compare sources, campaigns and creatives using the sales data your operation receives. Look beyond the top-line number and follow the records behind the result.
- Sources and campaign parameters in context
- Revenue based on confirmed sales records
- Unattributed sales kept visible, rather than guessed
UTM performance
Confirmed revenueR$ 12.480
| Campaign | Sales | Revenue |
|---|---|---|
| 01Prospecting / Essentials | 24 | R$ 6.240 |
| 02Retargeting / 7 days | 12 | R$ 3.120 |
| 03Creative / New collection | 8 | R$ 2.080 |
| 04Unattributed | 4 | R$ 1.040 |
When the evidence is incomplete, the sale remains unattributed.
03 / Ads ManagerYour sales.
Your sales.
Your advertising context.
Bring advertising spend and campaign context into the same view as sales received by Ozires. Compare cost with outcomes using clearly identified sources.
- Advertising costs from connected accounts
- Sales from your configured sales integrations
- Campaign-level comparisons depend on attribution evidence
Ads ManagerOzires
Ad spendR$ 3.120Attributed sales44Unattributed4
| Status | Campaign | Spend | Sales | Revenue |
|---|---|---|---|---|
| Essentials · Prospecting | R$ 1.800 | 24 | R$ 6.240 | |
| Essentials · Retargeting | R$ 720 | 12 | R$ 3.120 | |
| Collection · Creative test | R$ 600 | 8 | R$ 2.080 |
Sales source: Ozires integrations. Advertising cost source: connected ad accounts.
Product preview · Illustrative data
FROM FIRST VISIT TO CONFIRMED ORDER
Your funnel.
Connected from end to end.
Keep the context that makes your data useful. Events, campaign parameters and sales records meet in one tracking workflow.
Ozires TrackEvery step. More context.Campaign contextUTMs & ad identifiers
Website journeyPages, leads & checkouts
Sales confirmationConnected sales platforms
Business visibilityReports & attribution
The source of truth matters.
Sales come from sales records. Advertising costs come from ad accounts. A campaign match needs evidence. Each source has its own role, and incomplete data stays visible.
BUILT FOR REAL OPERATIONS
Different businesses.
The same need for clarity.
E-commerce
Understand the path from product discovery to confirmed orders.
Digital products
Connect your sales pages, funnel events and supported checkouts.
Lead generation
Follow captured leads and the conversion records available in your setup.
Affiliate operations
Bring owned-page activity and supported conversion records together.
Agencies & teams
Keep the context of different organizations and operations distinct.
SaaS & services
Read acquisition journeys alongside supported signup and sales events.
A CONNECTED WORKFLOW
From scattered data
to a useful view.
Connect your sources
Bring in your website tracking, supported sales integrations and advertising accounts.
Preserve the context
Collect events and carry available campaign parameters through the journey.
Inspect the evidence
Explore reports, review matched records and identify what still needs attention.
Davi Tavares MirandaFounder · OZIRES, LLC
BUILT WITH THE OPERATOR IN MIND
Because behind every
number, there’s a decision.
Ozires is being built around a practical question: how can a business understand which efforts are turning into actual sales? That question shapes the product, from event visibility to the way sources appear in a report.
OUR PRODUCT PRINCIPLE
Meet the company ↗See where results come from. Be clear when the available evidence is not enough.
FAQ
Good questions.
Clear answers.
Is this a copy of Meta’s conversion reports?+
No. Advertising platforms provide advertising data such as spend. Sales reporting uses the records received through your configured sales integrations. Attribution connects them only when the available evidence supports it.
Can every sale be linked to a campaign?+
No. Missing parameters, incomplete identifiers and changes across devices or sources can limit attribution. Sales without a reliable match remain unattributed.
Does Ozires guarantee a higher ROAS?+
No. Tracking helps you understand the available data. Results also depend on your offer, creatives, traffic, checkout and business economics.
Will it work with my sales platform or funnel?+
Compatibility depends on the supported integration, the records your provider supplies and the permissions available. Contact us to discuss your setup and the appropriate scope.
How can I learn more about access?+
Talk to our team at acc@ozires.com. We can explain the product, supported integrations and access conditions for your operation.
YOUR NEXT DECISION STARTS WITH BETTER CONTEXT
See the whole picture.
Move your business forward.
Tell us about your operation. Let’s look at the data you have, the connections you need and how Ozires Track can fit your workflow.
Let’s talk about your operationOzires Track is a software product of OZIRES, LLC.